Brand position
Midea is chosen when it fits the room, not because the logo is familiar.
Midea should not be presented as a cheap shortcut. It is a practical option where the room is straightforward, the budget is controlled and the specification still needs to be done properly by F-Gas certified engineers.
The current UK-facing range gives useful domestic choices: Solstice and Breezeless E wall units, Penrose XT for smaller wall-mounted jobs, Console units for low-wall positions and Multi Split outdoor units where several rooms need to be served.